The Communications Working Group’s primary desired result was open, transparent and ongoing communication about Can-Trace’s progress and its status. 

The Communications Working Group was comprised of representatives from the following organizations:

• AdFarm
• Agriculture and Agri-Food Canada
• Canadian Aquaculture Industry Alliance
• Canadian Health Food Association
• CPMA
• Dalhousie University
• Fond de développement de la transformation alimentaire inc.
• GS1 Canada
• Intentia Canada
• Alberta Agriculture, Food & Rural Development
• Saskatchewan Herbs and Spice Association/National Herb and Spice Coalition